Social network usage on a promising rise. A recent study conducted by the Nielsen Company revealed that the average time spent on social network sites keeps increasing. In comparison with February 2009, global web users have scoured the Social Web more than two hours more in February 2010, leading up to an average of five and a half hours spent per person. How to cope with the demands of the Social Web. Do you ever feel sad when no one remarks upon your latest YouTube update? .

Due to a change in our project name, we have also moved to a new domain. As users spend more time on social networks, advertisers are starting to take notice and move their campaigns to social networking sites. Despite the recession, online advertising spending on the top social network and blogging sites has seen an increase of 119 percent, from ap.