Exploring the science that drives consumer behaviour. I am so looking forward to the new semester starting, and really excited about meeting you all in class on Thursday October 2nd. Your own blog links will eventually appear in this list. See you soon, Caroline. On January 28, 2014 by thecurrentconsumer.

How Much Price was Paid for Pricing? The Magic Selective Attention. On Advertising That Grab You. When Time As an Influencer. How fast time flies! December 2, 2016. How Much Price was Paid for Pricing? November 25, 2016.

If you want to know how to sell more, then you better know why consumers buy Steve Ferrante. Furthermore, how can the loyalty towards a brand be changed? In order to build brand loyalty, a strong emotional connection must be made between the brand and consumer. Whilst growing up, I idolised several sports stars, in particular Steven Gerrard. I vividly remember watching his adverts.

Sugar is not all bad, in fact we need sugar to keep us up throughout the day. Natural sugar or carbohydrate is essential to our body, but the one that we should watch is added sugar especially the refined or processed ones. A major question that often comes up is how safe sweeteners are.