Advertising is dead. Long live advertising My thoughts opinions on all things advertising, marketing, PR and beyond.
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MINE GOES TO ELEVEN! Om kommunikation, kreativitet, branding och närliggande ämnen. Bloggstafetten kring boken Fame to claim har kommit till sista etappen. Under resans gång har du fått läsa om hur berättelser skapas. Varför vi berättar och hur det påverkar vårt förhållande till märken. Du vet nu att det krävs både känslor och fantasi för att få till en bra berättelse och bygga ett starkt märke, och på toppen av det en konflikt.
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The site had the following in the homepage, "I love this ad, for the recently relaunched Observer." I noticed that the web site stated " Brilliantly written and executed it demonstrates what Sunday papers are about." They also stated " More specifically, it positions the Observer as the one that cuts the crap and tells it like it is. In case youre wondering, its by Wieden and Kennedy London. Online PR Course from Damien Mulley. First and foremost I have to apologise to Damien. The agenda for the day ran as follows."ANALYZE MORE BUSINESSES
Friday, November 7, 2008. A recognition for the Tap Project. On September 22nd, The Advertising Club recognized David Droga, the Creative Chairman at Droga5, for his brilliant efforts on the Tap Project. Here is an excerpt from his acceptance speech which I think is extremely powerful, especially for everyone in the advertising community. The funniest thing is that he is one of the most awarded creatives in advertising, but his mom finally thinks he did something great.
Advertising for the right to copywrite. I know where I stand, do you? March 12, 2010. Advertising as a force for good.
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