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Web Development and Design by Alex LopezPARSED CONTENT
The site had the following in the homepage, "Split-Testing The Secret Weapon of Experienced Online Marketers." I noticed that the web site stated " Since the early 1900s, the best direct marketers have used some form of split-testing to improve their sales messages." They also stated " Marketers like John Caples split-tested with coupon codes to tell which of a number of separate ads produced the best response, changing one item at a time until they found a winning formula. Split-testing is how direct marketers continually increase their profits over time."