Improving Brazilian Travel and Tourism. Read this or be toast. By Tim Leffel, budget travel expert. From Performance Measurement to Identifying Competitors. The Marketing Task force needs to remain focused on Marketing. Where do they currently go on holiday? .

Improving Brazilian Travel and Tourism. Current Activity of Task Force Groups. Is focusing on identifying competitors whilst the Strategy and Management and Sustainability Task Forces give their input in the process of defining a clear set of criteria against which the performance of Brazil s travel and Tourism industry can be measured. The Strategy and Management Task Force.

Improving Brazilian Travel and Tourism. First Task For the Group. The first Task for the Strategy and Management Task Force comes from the work already done by the Marketing Task Force. During the process it became clear that we need the input of the Strategy an Management Task Force and the Sustainability Task Force. The Sustainability Task Force will come up with a set of criteria that we should use to measure Brazil s pe.

Improving Brazilian Travel and Tourism. The First Task For The Group. But Arenae Janer commented Having ISO 14. 001 certification is not a guarantee that you are environmentally OK and suggested we take a look .