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Thursday, August 28, 2008. A Case for Internet Marketing. You have to find a way to cut costs and to target marketing towards those who really want or need your product or service. The Internet is an ideal environment to work towards solving these two problems. Strategic use of the Internet and the Web can cut your costs while aiming directly at your target market. Wednesday, August 27, 2008. Welcome to the Business Technology Muse Blog.

Your partner in the digital world. Need to do an employee survey? Conventional wisdom says it should completed confidentially. Some great insight in the HBR article below. It might create the very results you are trying to avoid. Using a process that lacks transparency and precludes accountability.