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The site had the following in the homepage, "City girl living the dream in Roma." I noticed that the web site stated " The Akubra- or how to blend in in the country." They also stated " Countrificaiton is complete- I have bought an Akubra. Or, as my friend Scott said, a little bit of city Bec just died. Before I moved out to Roma, I assumed the Akubra-wearing-farmer was a myth- created by Coles and Woolies to make us city folk feel better about buying milk from Aussie farmers. Then I visited the Roma Saleyards for the first time. And this is what I saw. I am going to need a hat."