Craig Cerrito Takes A Deeper Look into The World of Social Media. The Dreamer, The Thinker, The Social Media User. Yes We Can Measure Relationships. Lady Gaga is the most followed person on Twitter. Is that an accurate measurement of her success? President Obama is the 6th most followed person on Twitter.

Can Social Media really be measured? I found that measuring social media ROI is. But it can be very difficult because many of the pieces that need to be evaluated are hard to track. So which measurements are the most important to understand? At the top of the pyramid. There are executives and everyone else who supports them. They obviously use business metrics and the data they use is revenue reputation and CSAT. In the middle of the pyramid.

Measurements, Metrics, and ROI. Although it may be difficult, measurements, metrics, and ROI are necessary to understand, Measuring social media is an important component to a social commerce strategy. One of the most important steps in understanding where your lead came from is to know when someone clicks on a social media link and then converts. 8211; Makes it easier to justify budget dollars to integrate social media into the sales process.