Customer Process Management Blog Just another WordPress.com site
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The site had the following in the homepage, "Customer Process Management is the merger of Business Process Management and Customer Relationship Management and it has led to a step forward in the area of Customer Interaction Management." I noticed that the web site stated " Understanding that, why should an organization consider CPM? How does it work? Besides the ability to effectively execute cross and deep selling activities, unlocking and presenting client information offers more benefi."ANALYZE MORE BUSINESSES
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Customer Value Customer Profitability Measurement, Analysis, Management. McNab, CA writes about customer value and customer profitability based on his 20-plus years of experience working with world leading banks, telecommunications and loyalty companies. Are we bringing in new money or cannibalizing our existing base? Into, out of.
A CUSTOMER IS A CUSTOMER IS A CUSTOMER. Increasing the frequency of transactions per customer. Increasing the value of purchases or the range across which such purchases are spread. For example, getting a customer to buy a product and then its accessories at a later stage. This means that three out of four promotional or growth opportunities involve effective customer retention.
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