Ever since Beyoncé released a full album overnight with no marketing at all. Several have followed her tread and now this seems to almost be a common practice. It got me thinking, what is the benefit of this? Yes, this helps with leaks of the songs and album via torrent sites and pirates, but is it really worth it? Or would they bomb and have no sales? I like to think it would be a huge marketing trick .

The role of emerging media in marketing products, services and ideas. Brand Building with Trims and Tweets. News and Entertainment in a Snap.

This blog will explore the art of digital storytelling and its impact on integrated marketing communications. I took it in a similar-but-different direction from last week. What do you think? Sounds of birds chirping at dawn. Annoying buzzing of alarm clock followed by a loud slap.

Every Week I would be introducing a cell phone. This week i would introduce Sony Ericsson W760i. This is a slider phone with a varity of colour to choose from. This phone is great for storing music. It has a uniqe function which when you shake the phone it change track.