In one of my previous blog posts. I described how the technology giant IBM. The results of the study.

So in the past few weeks I have covered how social technologies play a massive role for companies to boost productivity as well as profits. This week I wanted to talk about how these profits come about, and how companies should be evaluating their social media campaigns to evaluate whether or not their social presence is succeeding or failing, by looking at the impact on their customers.

Week 4 Afends and Marketing.

Blendtec were suffering from a lack of brand awareness and Tom believe that their blender was best out their but no-one knew about them. Has been named as the number one viral marketing campaign of all time.

My last blog for the semester! Happy days. However the hard part of this is determining what returns you are making.

A Journey in the World of Enterprise 2. Monday, September 30, 2013. The ROI Calculation of Social Media Tool Implementation for JetBlue. Based on the 2012 Social Media Marketing Industry Report. Today we will have a look at a ROI case study about JetBlue. Which means they mainly .

The well known and loved brand and q.

Dedicated to the world of Enterprise 2. I thought this would be an awesome opportunity to talk about one of the recent marketing endeavours by PepsiCo. Its time to Shake things up a bit.