Relationship marketing is about building a relationship with a targeted audience. The relationship between individuals using E-CRM is more dynamic and one on one. Websites have chat windows where clients can interact with the organisation to ask their queries. Websites that sell products such as apparel tend to send e-mails frequently to the customer so that they are aware of new products or discounts that are offered to them. In short, E-CRM helps organ.

Relationship marketing can be defined as a set of marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers. More specifically it is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. On March 29, 2015 in Digital Marketing. Is Email marketing dead? So is email marketing dead? .

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Social Media Marketing Pros and Cons. Digital marketing has many advantages to its side. In comparison to traditional marketing, digital marketing has the capability to reach customers that traditional marketing misses. With digital marketing you as an advertiser you cannot predict what person will visit your Facebook page , blog or any other social media network, which provides the opportunity and potential to attain unlimited amounts of new contacts, leads and potential customers.