Relationship marketing is about building a relationship with a targeted audience. The relationship between individuals using E-CRM is more dynamic and one on one. Websites have chat windows where clients can interact with the organisation to ask their queries. Websites that sell products such as apparel tend to send e-mails frequently to the customer so that they are aware of new products or discounts that are offered to them. In short, E-CRM helps organ.

Increased reach through third party sites. Builds awareness of new products and brands. Limited incremental profit or sales. R, and Dave Chaffey. Companies and Social Media Crisis. On the internet, when someone .