Exploring the role of emerging media in integrated marketing communications. Consumers seemingly want it all, but at what price? They want to be able to access news and information at all times from their smart phones and iPads. They want the convenience of shopping on the go and being able to pay for things with a quick scan of their smart phone.

Got your brand in my pocket. Users reported using their devices while watching tv. So consumers are plugged in longer in more ways than ever before, creating a marketing heaven! Brands could email, text, show a commercial and touch a user with a banner ad all in the course of an hour! Of course, saturation, not aggravation is the goal. Developing a balanced integrated marketing plan is the key. How much is too much? Fun Ways to Share What You Love.

Shop Small, Make a Big Impact. Small business does a great deal to empower communities and increase employment. I remember during my high school days that it was the small, local businesses that were constantly sponsoring sports teams, helping with fundraisers and awarding scholarships to students. Including in-store signage and e-marketing. Event coordinators were even doling out free Facebook ads, but those have all been claimed.

Emerging media in integrated marketing communications. Asymp; Leave a comment. Consumers are prepared to maximize their use of smartphones. With the increasing number of tasks they can be used for and innovative technology they run on it seems that the possibilities are endless. A recent study by Retrevo. In another new study by Hipcricket. The most important conclusion from the study was that there is a good deal of potential for retailers to boost their mobile p.

Hooked on the Web is an article. Like many other addictions, mental health professionals are ready to jump at the opportunity to treat another addiction. Are you a blogging addict? Apologize to th.

Your Geo-Spot For Emerging Media Trends. You Can Only Stalk Them and Hope For The Best.

8220;The goal is to gain a disproportional share of popular culture. An article on Fast Company. com caught my eye this week. Why Companies Promote Games Through Huge Events. And they still do it? Other game companies, like Activision are offering IRL or in-real-life fan experience events. To their Call of Duty franchise they created a Call of Duty XP event. The 8,500 people who showed up and millions of people who followed thought so. Their Facebook page received tens of im.