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Social Media and the 2012 Election. The election of 2012 had record-breaking numbers for the number of posts made by social media. According to Facebook, there were around 72 million election-related posts and comments made in the United States on Election Day. Whereas, Twitter had over 31 million tweets related to the election, which made it the most tweeted about political event in the United States. Social media clearly plays a huge role i.