Gender roles and prime-time television. Jack Glascock, an assistant professor at Illinois State University, wrote an article called Viewer Perception of Gender Roles on Network Prime-Time Television. Although TV characters are seen as less stereotyped in this study than in the 1970s, Glascock says that in order to make gender roles more equal, male characters need to be shown as being more caring, giving, and sensitive. An important area of debate revolves arou.

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