Mass Customization or Personalization? These two terms are currently being used interchangeably. This was discussed in the MCPC09 Conference by Sunnika and Brage. They have found that mass customization referees more often to tangibles, while personalization is rather used in the context of intangibles . In other words mass customization is likely to be about products, while personalization is associated with information. Is user-generation a myth? Our experience is that this is untrue.

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Genome Ventures is a community that moves human evolution forward. We help create a future that is safer, and more exciting and fulfilling. Our members have the knowledge and intuition to feel the rhythm of progress and anticipate social and technological trends. Genome Ventures partners have formidable managerial competence and a wealth of entrepreneurial experience, as well as strong intuition. Genome Ventures is an innovative business that changes the game in human capital development.