With flights out of Barcelona on Sunday morning, Auto Brand Tracking 2012 has reached its conclusion. Some of us have headed home, while others have gone to explore more of the great places that Europe has to offer.

This led us to the discovery of our culture code. We needed a culture code that fit the words that were most common. And when talking to Tanya and DoubleYou Advertising Agency she kept using soft and authentic. Those words also compliment the idea of being natural. So we wanted to choose a culture code that was earthy, original, functional, but yet beautiful. So we chose the Yucca Plant. It was fresh, clean and really smelled of the Sea! The d.

Three Weeks, Two Countries, One Adventure. Carlitos y Patricia, draftfcb. Adios bonita Barcelona, Cadaques y Vilassar de Mar. Friday was our last agency visit. It was well worth the wait. Embodies the spirit of the Double You DNA. Introducing us to Audi the team demonstrated their ability to leverage social media with the.