7 Key Things to Know About Marketing in Emerging Media. Eight weeks in a graduate-level Emerging Media and The Market course does not an expert make; however, the class covered a lot of good ground, leaving me with new knowledge and several key takeaways. Consider Strategy First, Technology Second. Create Content That Goes Beyond Products.

Will you sell your shopping soul for a discount? April 20, 2016. So it is no wonder that companies are placing increasing amounts of emphasis on consumer tracking through mobile devices. Of 500 American adults indicated a drastic shift in supp.

Do you remember the first time you saw a cinemagraph? April 17, 2016. Wait, was that what I thought I saw? It stopped me in my thumb scrolling tracks. Cinemagraphs are designed for immediacy to tell in a faster and more alluring way visual stories while mesmerising through an isolated image and moving element, making it hard to take your eyes away. The adoption of cinemagraphs is growing rapidly.

Always on, always connected consumers continue to increase their mobile device usage, and marketers are right there in the act when they do in hopes of communicating with them. Odds are, indeed you are. A little creepy, right? When in doubt, encrypt.

Is This Real Life? SciFi Tech Comes to Life. As David Goes to Dentist. Honestly, as someone who has an irrational fear of stickers, this idea absolutely terrifies me. What do you thinkwould you be an early adopter for this new technology? April 18, 2016.

What are Data Brokers? April 18, 2016. Data brokers, also known as information resellers, data vendors or information brokers, are companies that collect consumer information from a wide variety of sources to create a detailed profiles of individuals. Then in return the sell or share this information with others. The below info-graphic shows how the data is being collected. Who really reads your product reviews? .

Great product or great marketing? April 18, 2016. Music, advertising, and Millennials. Says, Good music can get a spot noticed; bland mu.

Now use voice search more than once a day. Above, you will see what we are currently using voice search for, according to Google.

A voice on emerging media and marketing. Consumers can easily shop and do research online using a mobile device or tablet. Mobile Apps Versus Mobile Website Which Wins? April 19, 2016.