The new cyber realm of DIY opportunities. Some of you may recognise the growing trend increasingly evident in my posts; a supportive swing towards collaborative produsage and participatory digital networking systems.

Is it possible for this approach to be translated from the digital realm to create a physical product? But what does this mean for the future of produsage? The nature of business is forever changing. 0 has put in motion a far more rapid series of changes. Businesses, in particular public relations professionals, must internalize all these aspects in order to maintain continued success.

To evolve the practice of marketing; he comments that produsage communities do and could have further potential to. Engage in the produsage of knowledge about commercial products, but in addition to this core function, they also produse advertising and marketing for many of the products they discuss.

com, of US-based online innovative design community eMachineshop. Lets ordinary consumers download free, easy-to-use software which they can use to design objects like car parts, door knobs, in metal or plastic. Bringing my focus back t.