Creating a participatory media scenario has opened my mind to the opportunities that the digital age presents to organisations, in particular small businesses. Through the development of my project, I have also learned a lot about my creative process and how it can be improved when immersing myself in future projects.

Quantas declarações um ser humano pode fazer, sobre ele mesmo, em um ano? Um ano depois, eu poderia estar em qualquer lugar, mas estamos aqui, à deriva, perdidos. Essa sempre foi a idealização do blog, da fanpage, estamos perdidos juntos e. Um ano depois ainda estou no mar e consigo perceber que a cada ano tenho menos. Minhas companhias hoje, são menos do que ontem, meus amigos hoje são menos do que os de ontem.

20 something, food loving, PR consultant studying Comms at R. These are my reflections of my experience in creating a participatory social media campaign. I have broken my reflections down by developing key insights and subsequent impacts. One of my first insights was to research and define my audience. This assisted me in fully defining each audience. This made my campaign more organised and focused.

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