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Marketing Strategies to help business owners build a remarkable brand, create unforgettable customer experiences and increase sales. Take your MARKETING QUIZ! 3 Branding Necessities SMEs should Never Take for Granted. The definition of a strong brand remains the same whether you are a small or big business. A strong brand is one that defines itself in the market place. And establishes a sense of reliability to foster trust. Many small and medium size business owners.

Competitive advantage means that your company must deliver more value and stronger satisfaction to customers than your competitors do. To do this a comprehensive competitor analysis must be done and a competitive marketing strategy must be made. Understanding your customer base is only half the struggle. A company must also understand their competitors, both direct and indirect in order to gain the most competitive advantage.

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