Exploring the digital environment of Enterprise 2. Social Networks at the Brisbane Airport and a way forward. Introduction Well, I do not want to start the grieving process just yet because there is really no room to be emotion now. But writing my final class post seems like the end of something great, really.

A White Paper on Social Media Best Practice. The Best by West Midlands Survey. The world has undergone a digital explosion over the past few years and social media sits at the heart of the rapid changes that have taken place. Social media is now the established default for breaking news and where crises now play out in real time. There are more than 100 hyperlo.

We all might wonder, will we gain additional income by promoting in facebook or twitter or any other social media? The answer is yes! Old Spice is a very good example of ROI in Social Media Marketing.

Today I will be discussing the Return on Investment. ROI can be split up into two categories, tangible and intangible. Tangible being something that can be measured for example an increase in sales, and intangible being something that cannot be measured, for example user confidence or happiness with the company.

Week 10 is here and also the realization that this will be the last blog post. The task presented tells us to identify and discuss a ROI example in regards to social media implementations. Everyone one should be familiar with the popular chocolate cookie called Oreos. This campaign is a g.