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Promote your events with your competitors. Similar to gaining sponsorship, creating strategic alliances can provide benefits to both organisations involved. An example of this is in the events industry, similar event management organisations such as exhibition providers work together to advertise upcoming events at similar events hosted by competing organisations under a mutual agreement. Cheeky tools to help organise an event.

Marketing effects the whole organisation. Strategic Marketing effects the entire business and this article from Digital Doughnut illustrates this really well! May 14, 2014. Marketing is often misunderstood as relating primarily or wholly to publicity and promotional. This is part of the marketing mix but not the whole. The Chartered Institute of Marketing. The management process responsible for identifying, anticipating and satisfying. You may be familiar ho.