1 What dimensional tactics will you use? It would be relevant for PUMA to focus on a combination of. 2 How will these tactics help the organization achieve its objectives? In the interpersonal communication dimension we would recommend that PUMA focus on special events to create more awareness, which is the prime objective. To create an event PUM.

Hummel should be closer to their customers by keep on following the latest trends and through celebrity branding. They already create a closer relationship with the customers by using Facebook and Twitter. Maintain a favorable relationship amid social or organizational changes with supporting different causes like Company Kama. Regarding Hummel, the .

Gantt Chart for Skate event at Roskilde. Begin cooporation with Roskilde Festival. Plan practical things such as the course of the event as well as specific dates and times. Meet with Danish Quiksilver pro skater Rune Glifbjerg who will be promoting the event and judging the participants in the competition.

But this one is a marketing case. The Scion is a youth-targeted automobile brand manufactured by Toyota. Toyota Sends in Jim Lentz for Cross-Media Damage Control. An example of cross-media crisis management in the Toyota vehicle recall case.