Has, but it using the device to tell its story. How will other marketers use GoPro now? It has been taken out of t.

The role of emerging media in marketing products, services and ideas. Brand Building with Trims and Tweets. News and Entertainment in a Snap.

This blog will explore the art of digital storytelling and its impact on integrated marketing communications. I took it in a similar-but-different direction from last week. What do you think? Sounds of birds chirping at dawn. Annoying buzzing of alarm clock followed by a loud slap.

Are the marketing roles evolving or are they merging? This week I saw an intriguing infographic. Advocates that these two roles as separate and distinct. Each persona has specific tools, techniques, tips, and strategies that they use to be successful. Modern marketing departments will successfully blend these two roles together.

Sharing my views on emerging media one post at a time. Net NeutralityOne Small Step for Mankind. On February 26, 2015, the Federal Communications Commission voted to regulate broadband Internet service as a public utility, a milestone in regulating high-speed Internet service into American homes. What is Net Neutrality? It prohibits ISPs from charging content. A monopoly of sorts exists across most States f.

How Zombies Inspired Transmedia Storytelling. Comedic Strategy for Memorable Advertising.

West Virginia University IMC Program. Best Digital Channels to Increase Revenue. In fact, approximately one-third of marketers are unsure of which digital tactics are the most effective.