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The site had the following in the homepage, "On Reading Childrens Books as Powerful Learning Tool." I noticed that the web site stated " Are parents best friends in educating their children especially at an early age." They also stated " Reading is arguably the most powerful tool of knowledge acquisition. While still young and sponge-like teach your children the value of reading. Read to them before sleeping and relate real life experiences to what the book is all about. This helps the children recognize the lesson behind stories. When to Start Teaching Kids How to Read."