A Practical Hands-On Marketing and Advertising blog. If information and engagement are business goals, websites. The ultimate icons of the Internet age, are quickly becoming obsolete. Consumers now engage and interact with mobile apps. Social networks, text messages, email and dynamically loaded loyalty cards. Much more than they do brand websites. Next site builders embraced interactive technologies to engage customers. Flash, video, SFX. Bells and whistles and keeping up with the Jonese.

A hands-on commentary on vital marketing and advertising issues. Thursday, February 23, 2006. Is the new home for this blog.

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