2 Marketing Objective and Source of Volume. Questions asked on online FAQ. Number of visits to website. Number of steps to donate. Number of steps to donate. Percent of people on website who donate. Number of steps to donate. Number of repeat users, possible survey. Surveys performed in schools? Ability to get a hold of CentriCycle representatives. Ask question to community leaders.

Below is where I netted out with the metrics to keep track of how we are actually doing. While not as efficient a medium as digital, p.

CentriCycle will have to consider the potential barrier of the Indian government for getting the product to consumers. Posted in Marketing Plan Pages. The communications plan will emphasize the search. Attribute of the product by building awareness. Posted in Marketing Plan Pages.

The impact-people team has greatly appreciated the opportunity to reflect on how it will translate the ambitious undertaking into a social marketing plan. From the 4Bs to Feature-Benefit Laddering, the team has leapfrogged to some critical realizations. We aim to attract students whom currently rely on traditional job search platforms, are frustrated with the existing offering, could benefit from the impa.

Thanks for coming on this adventure with me. Each Big Picture link goes to that section of my marketing plan.