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Redchalk PR Campaign of Chevrolet. Chevrolet initiated a PR campaign Red chalk in 2006. It is a charity campaign for poor children who cannot go to school. It is a successful PR case we can study.

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Thursday, May 8, 2008. The execution was clever as well. People were called for focus groups to discuss which was better the new diamond shreddie or the old square and boring! Watch the ads at the link below. Pepsi and coke who spend millions on celebrity endorsements for their reminder ads should learn from it! Tuesday, February 12, 2008. Tuesday, February 5, 2008. Here comes the third post since morning.