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Social Media Customer Engagement The Importance of Metrics. April 21, 2015. First I think its best to categorize your metrics into the stages of the AIDA model as done by Fullfrontalroi.com 2015. This explains what you should be measuring based on the objectives of your campaign. Now you can see why it is a bad move for companies to use fans as a metric for anything other than exposure, fans dont equal engagement and they certainly dont equal sales! Engagement can be measured through the number of .PARSED CONTENT
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