Could Facebook Replace Face-to-Face Communications? Marshall McLuhan argued that all media are active metaphors in their power to translate experience into new forms, in Media as Translators, the sixth chapter of his book,. Although acclaimed media theorist McLuhan published this book in the 1960s, his claims are still applicable to media and technology today.

8230;since the inception of the telegraph and radio, the globe has contracted, spatially, into a single large village. Tribalism is our only resource since the electro-magnetic discovery. Moving from print to electronic media we have given up an eye for an ear. Give Me My Pizza, Cyborg! April 13, 2011.