Is defined as the qualities and characteristics conventionally understood to be associated with the male human, such as physical strength, courage, and emotional distance. In gender studies this is to be understood through social expression and is not limited to the male human, but is expressed by female humans as well.

If a corporation has all the legal rights as a person does, then it would be logical to treat it as a human in other aspects of life as well. This is what happens in the movie,. There are hundreds upon hundreds of corporations all throughout the world.

Corporations play a major role in my life and in our society. The corporation is the dominant institution of our time, providing the public good with products and services.

The ideas of a corporate personhood and a consumer personhood are completely different as seen in the movie. Even though the main concepts of the two are very different from each other yet they are both not real embodied people but have the characteristics that classify them as legal persons.

Thomas-Williams, Critical Terms in Gender Studies. There is the hegemonic femininity that is strongly associated with this part of the commercial. She is also feminized to the extreme by wearing a v-cut sports bra that serves as a push up bra to outlines her breasts.