Nonprofit communications for the third millennium. Targeted, creative, cost-effective strategies for maximum communications impact. I work with lots of nonprofit communication managers who are at various stages of desperation about how to prove the value of their work to their CEOs. I tell them they need to toot their own horn. In professional, meaningful ways.

7 Ways to Market on Twitter. Here are some examples of companies that have taken that step and how they are choosing to market in social media. If you notice a client doing exceptional well promote them. Be proud of those clients and advertise their achievements not only on the company blog but also through your social networks.