Traveling the in and outs of social media. Non-Profits and the Misunderstanding of Social Media. Recently it felt like I went to hell and back. Was I at the dentist? No Was I dealing with the IRS? Was it my morning commute on the NYC subway? Guess again. My hell was trying to convince a non-profit organization the value of using social media for their business. That, my friends is hell.

To blog or not to blog that is the question. Prior to taking Social Media Objectives at NYU, I had never written a blog. As a novice blogger, I was initially overwhelmed by the thought of crafting a 300-plus blog each week that industry partners would find interesting and informative. While I will not say that this semester has made me a blogging expert, I have learned a lot and have become more comfortable as the semester has progressed. Update your blog consistently In order to keep the.

Social Media Class of Spring 2014. I still remember the first class, our professor Katie Hutchinson. The recent NYPD Twitter campaign is a miserable case. I totally agree that social media is much harder than we thought. For many times, we base our campaign ideas on a more idealized social media platform in our mind. How to promote a hashtag? How to make a viral video? US Airway, Worst Tweet Ever? April 24, 2014.

How little keys can open mighty doors or how social media can create change for the better.