NEA ESP of the Year. The mission of The National Teachers Hall of Fame is to recognize and honor exceptional career teachers, encourage excellence in teaching, and preserve the rich heritage of the teaching profession in the United States. Head here for 2017 Induction Week Activities and for links to watch events live. Proud to be part of.

If It Works, Do It Again. Direct response fundraising tends to be consumed in first impressions, rather than in-depth reading of your content. Most of your readers are scanning your work, and not really following the arc of your beautifully created narrative from message to message. Because of this, being repetitive works. Rather than scrupulously picking up where you left off Oliver Twist-style after your last fundraising communication, often saying what you just said again works best.