Lois Furry on Professional Writing and Other Wordy Things. Four Practices Nonprofits Can Learn at an Airport. The humble, utilitarian airport gets little respect. But, airports offer a surprising number of lessons for nonprofit organizations trying to get audiences to understand and embrace their messages. Here are four ideas I picked up on a recent trip. The people who read, view and listen to your messages are not unlike travelers. 2 A little pragmatism can go a long way.

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