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Peter Thomson is a digital brand strategist based in Auckland, New Zealand. The uncertainty principle in analytics. But there is a hidden problem lurking underneath the increasing reliance on analytics in the world of marketing and product design. It seems that the more that we measure things, the less that we actually know and sometimes more measurement just makes things worse. 1 Tradeoffs that impact behaviour. 2 Tradeoffs that impact performance.
The School of Life x Tate. Bus, Stop and enjoy yourself. The School of Life x Tate. Bus, Stop and enjoy yourself. Bus, Stop and Enjoy Yourself. The School of Life x Tate.
Peter and Judy in China and elsewhere. Famiy and friends have already welcomed us home and we have a family get-together tomorrow. Not sure when we shall go again but 2012 looks likely.