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June 10, 2009. The event that I have chosen was Beerfest Asia 2009. Another similar festival I am going to use as basis for comparison is the Oktoberfest. I went on 29 April 2009 and reached around 7.30pm. There were some overlapping in terms of the marketing mix, and I would further elaborate in the later part of my report. Objectives of the event. Marketing strategy and marketing mix. Kotler, P. et al. 2006 stated that a product is something that can be offered to a market for attention, acq.Has t.PARSED CONTENT
The site had the following in the homepage, "The event that I have chosen was Beerfest Asia 2009." I noticed that the web site stated " Another similar festival I am going to use as basis for comparison is the Oktoberfest." They also stated " I went on 29 April 2009 and reached around 7. There were some overlapping in terms of the marketing mix, and I would further elaborate in the later part of my report. Marketing strategy and marketing mix. 2006 stated that a product is something that can be offered to a market for attention, acq."