This blog will explore the art of digital storytelling and its impact on integrated marketing communications. I took it in a similar-but-different direction from last week. What do you think? Sounds of birds chirping at dawn. Annoying buzzing of alarm clock followed by a loud slap.

Businesses should also be made aware o.

Are the marketing roles evolving or are they merging? This week I saw an intriguing infographic. Advocates that these two roles as separate and distinct. Each persona has specific tools, techniques, tips, and strategies that they use to be successful. Modern marketing departments will successfully blend these two roles together.

The intersection of traditional and new media. Edward Snowden was the keynote speaker at SXSW in 2014. Delivering his speech via video conference. An audience member asked what the difference between the government tracking people and corporations was, why is okay for one and not the other? Despite this answer consumers do not want to be monitored in any sense, even if it will make their shopping experience better.