March 11, 2008 by jesmund7. Ability to analyze an advertisement and give your personal opinion. Click on the thumbnail above to view the full article. I would like to talk about the selective processing. Of advertisements and such campaigns in our daily life. Firstly, it is the selective exposure. Where we may briefly browse through the page without paying attention to any of the important messages that the campaigners were trying to pu.

March 13, 2008 by rentier.

I came across this interesting advertisement which managed to capture my fullest attention. Watch it and you will know what I mean. In the world of Marketing and Communications, I feel that an effective advertisement does not have to be too extravagant or creative. If the audience does not get the intended message. Consumers to buy a product or to introduce a new product or service into the market. However, if the producer can merge his creativity and blend.