Why do most new product launches fail? We conducted a four-year study to identify proven methods of securing both the launch and the long-term sales success of new products. The study examined the product launch efforts of companies in industries as diverse as aerospace and pharmaceuticals. Send me the free white paper on. The Problem-Focused, Customer-Centric Launch. Paul Panzl interviewed on the Price of Business radio program about how Rampage helps organizations improve success with product launches.

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