IMC 636 is the capstone course for M. The client was Make-A-Wish Michigan, and the full proposal with original content, design, and ideas can be found at the link below. Final Paper Edit for Ashly Collins Photography. The following is the creative approa.

Thoughts on the expanding social media landscape. Using keywords to better your SEO. Earlier this week I posted an infographic with tips for Search Engine Optimization. With that in mind it is important to use keywords within the first few lines and then proportionally throughout the rest of the page.

Think strategic and tactical applications, not platform capabilities, when choosing an emerging media channel. The prevailing theory is that emerging media has changed the question. Instead of asking how much of an audience a weapon can reach, ask what you want that audience to do. Here are a few examples of how successful companies are getting the most out of specific social .

Over the last several years it has come to light that marketers have been collecting and selling consumer data to data brokers. So is this all legal? According to the E-Commerce Times. The information gathered is legal but the practices of extracting it and its use are often unethical.

I think this is pretty interesting. It answers the question many of us ask on a daily basis, should I post this .

Reaching customers with emerging media. Getting Noticed on the Web. With more and more consumer traffic funneling to the Internet for company research and consumer reviews, businesses need to be prepared and put their best foot forward.