Posted by Taylor AK Smith. Asymp; Leave a comment. Social media is not a billboard, TV spot or banner ad. And every brand will tell you that they know that. But very few act like it. Instead, they want to talk about their product. Can you blame them? When you make the decision to be on social, you make the decision to make content.

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New social media network Yappem rewards people for talking about your brand. Sesame Street is the first non-profit to celebrate 1 billion views on YouTube.

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