Reklamveteranen Mary Lee Sjönell rapporterar från Cannes Lions 2010. Lördag, 26 juni, 2010. Actually, all the workshops and seminars in Cannes Lions Advertising Festival concern either the content for or technology of effective storytelling. Sharing stories is the basis of our business and, some might argue, at the very base of what makes us uniquely human. I wanted to do this by presenting a vocabulary which I believe effectively supports the complexity of Storytelling today.

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My name is Mark Goldman. I am a storyteller in Phoenix, Arizona. When I began to tell stories, I needed a system to keep track of not only my stories, but. I developed this online database to accomplish that task and then decided to see if other storytellers saw value in the system, and would like to use it too. Currently, the system is FREE.

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