Strategic Loyalty Building and Sustaining Profitable Customer Relationships
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Building and Sustaining Profitable Customer Relationships by Chris FischerPARSED CONTENT
The site had the following in the homepage, "Building and Sustaining Profitable Customer Relationships." I noticed that the web site stated " Remind Your Program Members To Use Their Rewards; Everyone Wins! May 15, 2013." They also stated " Reward redemption almost always creates incremental spend activity. Many retailers I have consulted for validated reward usage as a driver of incremental spend. Loyal customers become more engaged or re-engaged with your brand post redemption. Healthy loyalty programs have high reward redemption rates often greater than 75-80."ANALYZE MORE BUSINESSES
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