Un nou model in luarea deciziei de cumparare, Winning the Zero Moment of Truth. Este propus de Google prin analiza comportamentului shopper-ului sub influenta new media. Studiul a fost realizat in perioada 2010-2011 pe un estantion de 5000 clienti, in 12 segmente de piata, de la produse alimentare la servicii financiare. O componenta care joaca un rol importa.

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Noc literatury 2015 - netradiční čtení na neobvyklých místech. Ideou projektu je představit během jednoho večera současnou evropskou literaturu v překladu do místního jazyka, v podání známých osobností či herců. Projektu se aktuálně účastní 75 měst 13 zemí. Níže naleznete informace o programu ve svém městě. Web je průběžně aktualizován, sledujte novinky! Nové Město nad Metují.

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