The Mind of the Middle-Aged Copywriter ADmonishings and ADvice on ADvertising with ADditional ADlibs from the ADman at ADwriter.org
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The Mind of the Middle-Aged Copywriter ADmonishings and ADvice on ADvertising with ADditional ADlibs from the ADman at ADwriter.orgDESCRIPTION
ADmonishings and ADvice on ADvertising with ADditional ADlibs from the ADman at ADwriter.org by The ScrivenerPARSED CONTENT
The site had the following in the homepage, "The Mind of the Middle-Aged Copywriter." I noticed that the web site stated " ADmonishings and ADvice on ADvertising with ADditional ADlibs from the ADman at ADwriter." They also stated " Great Headlines make GREAT ads. The following was taken from Ogilvy on Advertising, a book I highly recommend to everyone in the profession. On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you the advertiser have wasted 90 percent of your money."ANALYZE MORE BUSINESSES
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