Briefing notes on a restless industry. The week just passed was definitely one of those that will make the history books. This year, Italian elections mark a watershed moment. Results were difficult to digest for me, but not a big surprise Grillo a part.

My personal take on the PR world, interesting readings and news. The video has been a huge success so far, with over 87 million views and massive coverage. What are the elements behind this phenomenon? In the meant.

I am currently working on my final assignment for my module on The Sociology of News. I was the only one from my course to make this choice, but I enjoyed every minute of it. We had a really good lecturer who has done a lot of research in this field himself and always had some anecdotes associated with the topic of the lesson to share with us. Audience Segmentation as Part of my Project.

The second semester just slipped away from me. It seemed so short that I did not even feel it. When I look at the 18 posts I have written, I finally find then nearly three months have elapsed. In China, we have a tradition to write summary at the end of year, end of semester, almost end of everything. I find it also necessary to summarise this second semester and this blog a little bit. On 15th March, the creator and also the co-finde.

Millions of people have already watched the KONY 2012. We have discussed about this even in class and I guess it is worth sharing some thoughts.

The Journey of a PR girl. Share a Coke with Me! April 16, 2012. Get to me purchase perhaps one or two cans of the beverage, just for the fun of seeing my name etched across the bottle.

So we all know that evaluating the success of a campaign and public relations for a company is crucial. But when there a huge launch of product or something and the company has an advertising team, a marketing team and a public relations team all working to achieve higher sales and greater awareness of the product, how do we evaluate what the public relations team really did? March 22, 2012.

Listen to your inner self. Be sure with your truth, your opinions .