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Sign up to get VIP pricing. Urban Edge - Our Story. After 12 years working in Europe specialising in winter sports retail I returned home to Taupo in 2007 to establish Urban Edge, a locally owned and operated streetwear and lifestyle store. Here at Urban Edge we have a passion for clothing and streetwear with a special focus on Wakeboarding, Snow and Moto. Combining the best in New Zealand, Australian, and American brands to provide our customers with a taste of something unique.